Client
Explore: West Exhibition 2015

Brief
The design for this illustrative poster will convey to the message to the target audience that there is something more to the Western areas then its typical recognised by it’s stereotypes.

Concept
To creatively explore the ‘Westies’ label into a positive light. The concept design is based on deconstructing and exploring the stigma of the term of Westies. With the stereotypes found I used to promote the area of Western Sydney as something more then just what it portray through the media. As a place to be rediscovered and find its true colours.